Good products alone are not enough to convince the commercial sector, says Trina Solar
Zurich, 19th June 201 - Trina Solar
Limited (“Trina Solar” or “the Company”), a global leader in photovoltaic
modules, solutions, and services, has said that the solar industry must focus
on innovation, and environmental responsibility as well as performance and
aesthetics if it is to drive uptake in the commercial sector.
Speaking at the STA Commercial
Rooftop Event: ‘Unlocking the Potential’ in London,
Richard Rushin, UK Sales Manager at Trina Solar and STA Board Member, warned
that the solar industry must focus on environmental responsibility and high
innovation, as well as ROI, to win over the commercial sector:
foremost, solar PV is an investment, and commercial organisations are naturally
keen to maximise their returns through the most efficient generation of energy
or through Feed-in Tariffs. But the decision to invest in solar is not driven
solely by economic considerations. Commercial organisations have a number of
factors guiding that decision, meaning that a focus on product performance and
ROI alone is unlikely to make for a very compelling argument for solar PV.
Social Responsibility (CSR) is increasingly important to all commercial
enterprises, and solar PV, as a renewable energy source, can bring significant
benefit to a business’s CSR strategy,” Rushin continued. “But this benefit
risks being undermined if there are weak links in the supply chain, where the
environment is concerned. Installers should therefore take the time to
investigate the green credentials and accreditations of their chosen
manufacturers to make sure that they adhere to the highest standards possible. Trina
Solar, for example, achieved a No. 1 global ranking for
environmental and social performance from the Silicon Valley Toxics Coalition.
For commercial organisations mindful of their corporate responsibilities, this
reassurance is invaluable.
the roof in question, aesthetics will also have a part to play - if an array is
going onto a commercial building, in many cases its visual appearance is
crucial. The design element of solar PV panels is becoming more and more
important for the industry,” added Rushin.
Rushin went on
to say that the solar industry’s commitment to the environment must be matched
by continuous innovation in the panels themselves to appeal to the commercial
is also key. There is a considerable amount of cachet that comes with being
associated with leading ‘cutting edge’ technologies in the world of business. This
is something Trina Solar is acutely aware of, so we invest significantly in our
R&D facilities. In collaboration with the Australian National University
and the Solar Energy Research Institute of Singapore, we recently announced the
successful development of a new laboratory scale solar cell that delivers an
efficiency of 24.4%, making it one of the most efficient in the world. Manufacturers
must take up the mantle of innovation, and realise the importance of continued
investment in research and development as they position themselves as
innovators to drive uptake in this sector,” Rushin concluded.
About Trina Solar Limited
Trina Solar Limited (NYSE:TSL) is a global leader in photovoltaic
modules, solutions and services. Founded in 1997 as a PV system integrator,
Trina Solar today drives smart energy together with installers, distributors,
utilities and developers worldwide. The company’s industry-shaping position is
based on innovation excellence, superior product quality, vertically integrated
capabilities and environmental stewardship. For more information, please visit www.trinasolar.com.
For further information, please contact:
Trina Solar Europe
T: 49 89 122 849 260